Episode 016: “E-Mail Marketing in the Holiday Season”

Holiday season everywhere – how do people react on E-Mail Marketing campaigns during their holidays? Do they read E-Mail at all in the holidays? Should Marketers react with adapted content, targeting or mail frequency?

Anthony and Florian (while on holiday himself) are reflecting this topic with William Astout and Jon Burke. Due to the missing conference opportunity this time via asynchroneous video chat.

Enjoy!

Starring: Anthony Mitchell, Florian Vierke
Guests: William Astout, Jon Burke
Edits: Florian Vierke

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