Brave new ISP Premium Services – a business model for the future?

Classic email marketing is easy: There’s three parties, and everybody wants to get a piece of the cake:

Everybody would love to have a piece of THIS cake actually, right?
Everybody would love to have a piece of THIS cake actually, right?
  1. The Marketer is making money by selling products. They are paying their Email Service Provider.
  2. The Email Service Provider (ESP): Is paid by the Marketer, usually with a CPM-based model (the more emails are sent / delivered, the more money is paid).
  3. The Internet Service Providers (ISPs) are offering free mailboxes to end-users and make money with more or less personalized display advertisement.
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