Ensuring inbox placement is the key task for Deliverability and one of the major requirements for email Marketer. Unfortunately, measuring this is not possible directly. There’s a lot of parties involved and a lot of data to orchestrate.
What are the exact challenges now, that Deliverability is facing? What is the data, that they must visualize and monitor? And which tools are available for reach that goal?
Florian and Anthony have the founder of one of there tools – Sebastiaan de Vos – as expert this week. They are discussing this topic while presenting some MailMike features.
Starring: Anthony Mitchell, Florian Vierke
Guest: Sebastiaan de Vos (Founder of MailMike)
Edits: Florian Vierke