Email is becoming Interactive! With Google AMP (Accelerated Mobile Pages) and Schema.org, we introduce 2 new technologies, that bring interactive elements and META information into email.
What are the chances and risks, who can use it and how to start? Florian and Anthony reunite in Solingen to answer some of these questions.
edits: Florian Vierke
music: L.Cohen – You want it darker; Shelter – When 20 summers pass
- AMP for Email: The Pros and Cons for Marketers (by Chad White): https://blogs.oracle.com/marketingcloud/amp-for-email%3a-the-pros-and-cons-for-marketers
- Google Developers Blog (AMP): https://developers.google.com/amp/
- Schema: Understanding how Schema works: https://developers.google.com/search/docs/guides/intro-structured-data